Portfolio · Ruuts

Ruuts. Scaling regenerative grazing through technology and market incentives

Why We Support This Project

 
“The environmental challenges posed by agriculture are huge, and they’ll only become more pressing as we try to meet the growing need for food worldwide”
— National Geographic
“Food production takes up almost half of the planet’s land surface and threatens to consume the fertile land that still remains”
— National Geographic
“Adaptive multi-paddock grazing is helping sequester 12.1 tons of CO2e per hectare per year. Conventional cattle production sequesters 2.9 tons of CO2e per year.”
— Time Magazine

How It Works

Ruuts generates market incentives tied to quantifiable ecological results to entice farmers to transition to adaptive multi paddock grazing, which regenerates grasslands, improves biodiversity, heals the water cycle and captures carbon in the soil.

  • Primary SDG
    Goal 13: Take urgent action to combat climate change and its impacts.

    Goal 15: Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.

  • Target SDG Addressed
    15.3 By 2030, combat desertification, restore degraded land and soil, including land affected by desertification, drought and floods, and strive to achieve a land degradation-neutral world.

  • Type of Impact
    Regeneration.

  • Impact Measurement
    Millions of hectares in transition.

"There is a global movement trying to regenerate the environment while producing food. We have showed that it can be done, with good results in increased biodiversity, improved infiltration and water retention in soils, and sequestered CO2 in soil"

— Pablo “Bana” Borrelli

3,500,000

millions of hectares

Area transitioning to regenerative grazing

Founders

  • Pablo "Bana" Borrelli

    Pablo "Bana" Borrelli

    Founder & CEO